Website Development

The 21st century lighting industry has rapidly advanced with the addition of cutting edge LED technology and luminaires designed around this exciting new light source. However, in many cases, marketing tools have failed to keep up with new industry developments.

The need for an effective website is more important now than ever before.  No longer is there a singular “front door” to your business. You need to be where your potential customers are:  on the internet and fully accessible via mobile device, tablet or personal computer. Brilliant Lighting Inc. can build your complete web presence, incorporating video, on-page SEO, and social media channels to help you reach your customers.

Many luminaire manufacturers get caught in the trap of a hiring a “web designer” that uses a one size fits all approach to layout and design without ever truly understanding their customers’ needs. These “web designers” simply do not understand your audience. They neglect the fact that specifiers and end users view your website to research and select products; and that they are often up against deadlines, working early morning and late night hours.  

Brilliant Lighting Inc. understands exactly how users will interact with your website. Easy, seamless navigation is paramount. Our websites are built for easy selection of a form factor and lighting source that is the correct scale, design and performance for the given application. Within a couple clicks, customers can drill down to the pertinent data.  Our mobile-optimized website packages are created to reach your target audience and help your business succeed by converting potential clients into customers.